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Apr 16, 2020 @ 11:04 by Alexander Voss

5 Digital Topics You Need to Address during COVID-19 and Beyond

To stay competitive during COVID-19, but also to be prepared for the aftermath, companies need to address their “new” customers’ needs and adapt to the “stay at home” reality. In this blog post, we want to point out five digital topics we consider essential for companies to take a closer look at.

The coronavirus crisis has hit many companies hard and taken them by surprise. Already before COVID-19, many companies struggled with digital transformation due to a lack of internal flexibility regarding organizational setup, processes and budget allocation. The issue was then further compounded for these companies as they were counting on a slow and long-term digitalization of their business. Now, however, companies have to face a high-speed shift of their customers’ communication and buying behavior from offline to online. Taking this into account, companies need to address their “new” customers’ needs and adapt to the “stay at home” reality not only to stay competitive during COVID-19, but also to be prepared for the aftermath.

Obviously, there are many aspects and measures that have to be taken into account for your business during the coronavirus crisis and beyond. In this blog post, though, we want to point out five digital topics we consider essential for companies to take a closer look at and that they then need to develop further, implementing measures and business models accordingly. Some of them may seem obvious at first. But we often find that the devil lies in the details, while success does not always lie simply in the time and budget provided, but - especially when it comes to speed – the best work and solutions come from agile, integrated teams with expertise in multiple functions and industries.

Let us have a look at our five hot topics and how we at dgroup / Part of Accenture can help you to address them:

  1. E-Commerce Acceleration and Digital Services
    Commerce behavior is rapidly shifting to online channels and many companies see reduced customer interaction, e.g. due to closure of retail shops or cancellation of business fairs. To meet these challenges and mitigate the loss of revenue and market share, companies must build up, improve and scale existing e-commerce capabilities and extend digital services in a short amount of time.

    How dgroup can help you: Providing you with experts with an average of over 15 years experience in building and optimizing e-commerce businesses and digital services, dgroup brings its tried-and-tested experience to your digital projects. We know where to look for potential for improvement and our clients value our structured and pragmatic approach with a proven framework that helps us to deliver business results for you fast.

  2. Elastic Workforce
    Remote working models have become necessary for many companies and continuity in productivity of their workforce is crucial to keeping business going. To meet this challenge and mitigate the loss of productivity due to the shift to remote work models, companies must change their organization, operating model and tools.

    How dgroup can help you: We provide experienced experts for managing your change to agile operating models and organizations that have in-depth know-how and extensive experience in setup and usage of collaboration tools like Slack, Jira, Confluence, Trello, MS Teams etc., that support remote working models and help you to keep your business going. At dgroup we don’t just set up tools and software, but we empower your entire organization to handle digital projects and operations.

  3. Services around “Stay at Home”
    Remote working models have become necessary for many companies and continuity in productivity of their workforce is crucial to keeping business going. To meet this challenge and mitigate the loss of productivity due to the shift to remote work models, companies must change their organization, operating model and tools.

    How dgroup can help you: We provide experienced experts for managing your change to agile operating models and organizations that have in-depth know-how and extensive experience in setup and usage of collaboration tools like Slack, Jira, Confluence, Trello, MS Teams etc., that support remote working models and help you to keep your business going. At dgroup we don’t just set up tools and software, but we empower your entire organization to handle digital projects and operations.

  4. Dynamic Pricing for Supply Marketing
    For companies who are selling goods of high demand, a dynamic pricing model is important as supply and demand changes very fast due to instant changes of availability of goods. At the same time, the demand side of certain goods is also very volatile. Therefore, companies must be able to foresee demand changes in the market and set prices to profit from excess demand.

    How dgroup can help you: We believe, that the best solutions come from agile, integrated teams. Providing you not just with experts from various markets, but combining them with our experienced data scientists and data architects we enable you to create analytics-supported and data-driven pricing models that help you to discover hidden revenues and margins and to profit from changes in demand.

  5. Future of Travel, Mobility and Tourism
    While travel, mobility and tourism have almost fully come to halt during the ongoing coronavirus crisis, providers must now start to rethink their business models and anticipate changes in consumer behavior in the aftermath of COVID-19. Because even when society rediscovers social life after the lockdown, the requirements and perceptions may have changed. Questions, such as “will there be less business travel as remote working is established and, if so, what does this mean for airlines/hoteliers?” or “do people expect other hygiene requirements in public transportation, in shared mobility services or on airplanes?” will arise and need to be answered with products and services accordingly.

    How dgroup can help you: Providing you with a team of travel and transportation experts (pilots, shared service providers etc.) combined with our digital expertise, we iterate these questions in a “Value Hack” and help you to offer answers in the form of new products, services and business models. At dgroup we are not just innovators, but we help you to incubate and industrialize products and services that meet existing and upcoming challenges in your market.

In summary, companies quickly need to adapt to the situation. They have to speed up digital transformation and/or optimization of their e-commerce and digital services setup to stay competitive not just as the coronavirus crisis goes on, but also to be prepared for the aftermath and the changes in customer behavior that will come after it.

Do you need support for your digital business building? We would be happy to help!
Contact us via https://www.d-group.com/contact
or give us a call: +49 (0) 40 3033 43010


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