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Lisa Babenko

Consultant at dgroup

Special focus: Digital Growth Strategy

„We don’t know who discovered water, but we’re certain it wasn’t a fish.“


What are your main tasks?

Helping companies to unlock digital growth and innovate.

What is your academical and professional background?

Academical: Left the uni as soon as possible

Professional: Startups, ventures, digital business

What made you decide to work for dgroup?

Digital business” sounded like me

What really motivates you?


Early bird or night owl?


Digital native or immigrant?

Digital native

Which digital product or service would you liked to have created?

A VR game for A/B testing of customer experience in physical stores and innovative products.

Books / blogs / podcasts you want to recommend?

The Innovator’s Dilemma: When technologies cause great companies to fail (Clayton Christensen)

HBR Idea Cast

Which three things would you take to a lonesome island?

Pen and paper

Running shoes

Where have you lived?

Ukraine, Germany, Italy

What do you think about whilst traveling?

I don’t think, I experience!

What have you learned at dgroup?

How to build digital business models.

What was your best team / client situation?

Working in tandem with an associate partner to develop a mathematical function predicting the market share growth in dependency of strategic decisions within the marketing mix.

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