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Christina Peters

Senior Manager at dgroup

„Often, digital transformation is a lot more about people than it is about technology “


What are your main tasks?

Helping our clients understand the critical success factors in digital and how to excel. In the end, it is a lot more about people – consumers and their needs or employees and their skills - than it is about technology. In addition, I get to shape dgroup’s marketing working on the repositioning, events, international partners.

What is your academical and professional background?

German / Brazilian double degree in business followed by a MSc. in marketing & strategy at Warwick University in the UK. I then started my graduate scheme with a large fashion group in the UK, later went into digital marketing consulting in London before I came to dgroup.

​What made you decide to work for dgroup?

The unique management team with background in management consultancy, digital management, venture capital and agency plus the unique positioning of a consultancy with a pure digital focus.

What really motivates you?

Being able to actively shape the company and environment I am working in. Also, having people around me that are fun to work with and that are so smart that we all continue to learn from each other. Variety in projects and tasks - it never gets boring!

​Early bird or night owl?

Night owl in winter, early bird in summer.

​Which digital product or service would you liked to have created?

Patients like me, Facebook, iPhone, NIKE Fuelband. A digital service that a) changes people’s behavior for the better, b) connects people or c) is just intuitive and beautiful.

​Three books / blogs / podcasts you want to recommend?

I love to "decode" people, fantasize about the future and what it means for me / for everyone.

  1. The big picture: Jeremy Rifkin – The Zero Marginal Cost Society
  2. Future in the making: Techcrunch
  3. My latest find: Hack Design (design lessons online)

​Where have you lived?

Lüneburg, Buenos Aires, Münster, Curitiba, Warwick, Newcastle, London, Hamburg.

What do you think about whilst traveling?

The bigger picture … it’s easier for me to literally get a bird’s eye view on things. I get the best ideas when traveling.

​What have you learned at dgroup?

What they do not teach you at business school: how to focus and prioritize, how to convince and manage people, how to always find a solution to everything, … still learning.

​What was your best team / client situation?

Whenever working with the client as “one team” because it is more fun, you can see the impact you are making straight away and you really get things done much quicker – most of the times.

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