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Aug 28, 2018 @ 02:08 by Alexander Voss

Strategies for retailers for dealing with Amazon & Co.

Olaf Rotax, Managing Director dgroup, about challenges and options for retailers in the face of digitization

In recent decades, retail faced multiple paradigm shifts: For a long time, brands focused on stores and product presentation, customers were inspired by large assortments. 
But digitization has changed the purchasing behavior and today's focus is on the customers and their shopping experience.

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