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Jun 24, 2019 @ 01:06 by Alexander Voss

Leaders Connected: dgroup/Accenture with Digital Business Building and China‘s AI Innovation at the NOAH Conference in Berlin

NOAH is the leading industry event for the European Internet ecosystem. Being a key sponsor, premium- and content partner dgroup / Accenture was present with large scale.

dgroup/Accenture at the NOAH conference 2019 in Berlin
dgroup/Accenture at the NOAH conference 2019 in Berlin

The NOAH Conference, taking place in Berlin, London and Tel Aviv, is the leading industry event for the European Internet ecosystem. Once again this year, founder Marco Rodzynek invited established companies, start-ups and investors to attend the event in the German capital. Held on June 13 and 14 in a brand new, larger location called The Station, the objective of the event was to create a unique platform that fosters dialog among CEOs and founders from established companies, as well as with the industry disruptors and competition from a wide range of disciplines. The focus topics this year included Fin & Insurtech, eCommerce, Marketplace & Classifieds, Mobility & Travel of the Future, Industrial Digitization, Digital Health, Revolutionary Consumer Products, Edutech, Cognitive Computing and Blockchain Powered Businesses. In total, more than 400 speakers were showcased on five stages.

It was more than enough reason for dgroup/Accenture to take part with a large-scale presence as a premium and content partner, as well as a key sponsor: a VIP Dinner on the eve of the event, a booth and three panel talks in total on the subjects of China/AI and Digital Business Building. The goal for dgroup/Accenture at this year’s event was to connect the company with essential European decision makers, to find the right clients and partners and to enter the venture capitalist ecosystem. dgroup co-founder Uly Wolters said:

 “In my view, the NOAH Conference is one of the most relevant growth formats—especially in the DACH region. Not only because numerous, mature startups are in attendance, but also because the entire venture capitalist ecosystem is there. If you are focused on business building, new business models and disruption, attendance is a must.“

dgroup/Accenture, with Uly Wolters and Dr. Mei Wang, China Innovation Lead at dgroup, kicked off their event itinerary on the eve of the event with its first-ever China@NOAH Dinner. Together with Accenture Strategy and Noah, dgroup invited numerous leaders from a variety of European companies to a one-of-a-kind dinner in the impressive confines of the legendary restaurant Borchardt. The dinner provided the chance for companies in attendance to network and connect with massive digital companies from China, such as Alibaba and WaterRock Technologies (Robotic), among others, on AI and thus be able to contribute to the success of Accenture’s China Bridge project.

Day 1 at the dgroup booth was all about intense discussion on digital business building; all three dgroup panel talks took place on Day 2: dgroup invited Chen Zhicheng, director of the foreign commerce department of the Department of Commerce for the province of Zhejiang to NOAH. Mr. Zhicheng provided NOAH boss Marco Rodzynek and the audience invaluable, first-hand insights into the successful digitalization models in place in his home of Zhejiang province, including Alibabas City Brain and the successful eGovernment model. This lead to the digitalization of all governmental bureaucratic processes several years ago, which has led to incredible time savings for citizens. Mr. Zhicheng’s presentation underscored how accepting the Chinese government is of digital technologies and its desire to solidify relations between Europe and China. Furthermore, Mr. Zhicheng emphasized collaboration between Accenture and local institutions by presenting joint initiatives like CIIE. Zhicheng then extended an invitation to all NOAH attendees to visit the China International Import Expo and continue the dialog there.


Mr. Chen Zhicheng, Division Chief of the Zhejiang Department of Commerce in his discussion with Marco Rodzynek
Mr. Chen Zhicheng, Division Chief of the Zhejiang Department of Commerce in his discussion with Marco Rodzynek

China global leader in AI—what could and will be Europe’s role?

In the AI Panel, moderated by Dr. Mei Wang, the focus was on a realistic perspective of a future with AI von and new, global developments in the sector. Panel guests included Alibaba Cloud, WaterRock and Byton. Dr. Ye Huang (Head of Solution Architects, Alibaba Cloud DACH & CEE) vividly described in just how many sectors, e.g. eCommerce and health, that Alibaba Cloud products are currently in use.

For their part, Byton, who aims to launch in China and expand in Europe, is currently constructing an eAuto that is to transform cars into intelligent devices with the goal of simplifying people’s lives. “It’s basically a cell phone on wheels,” said Rainer Becker, Senior Director Mobility at Byton, and previously co-founder ofcar2go.

NOAH also made clear once again just how further along China is in AI. Mei Wang, a native of China, but a resident of Germany for the past 20 years and currently active at dgroup/Accenture’s Hamburg location, ended the session with a challenging and personal question aimed at the audience: What is wrong with Europe? We/You need to speed up. My son is a German, it is my real interest to make sure, Europe is not loosing track in this area.“

Dr. Mei Wang leading the AI - Panel Discussion with Alibaba Cloud, WaterRock, Byton and Jianpei Technology
Dr. Mei Wang leading the AI - panel discussion with Alibaba Cloud, WaterRock, Byton and Jianpei Technology

First-hand glimpses into the new digital FMCG business models from Coca-Cola European Partners

In the third panel organized by dgroup, dgroup colleague Julius Hansen interviewed his client Christian Rasche, Chief Information & Digital Officer at Coca-Cola European Partners. They discussed the complicated path to clients and new opportunities as digitalization has given rise to more and more players. To this end, Kollex, the joint venture of Coca-Cola, Bitburger and Krombacher, turn online shopping into a B2B business between gastronomy clients and beverage wholesalers. Soon, hotels, restaurants and cafés will be able to use the platform to view and locate all participating wholesalers and to place orders 24/7—and not just products manufactured by Coca-Cola, Krombacher or Bitburger, but rather all products in stock.

For dgroup/Accenture, the event was a resounding success. The Noah Conference showed that engaging in exchange on digital topics, especially with regard to China, is essential if Europe wishes to compete with the US and China. dgroup boss Uly Wolters said, “I am pleased that we were one of the few consulting firms present and thus taken notice of. Everyone aims to speak at the NOAH Conference, but to be able to take the stage here requires highly relevant topics — and with China and Consumer Goods for Coca Cola European Partners we were able to do just that.“

Also on hand at NOAH, were speakers from companies such as ABOUT YOU, Otto Group, Scout24, Daimler, FlixBus, GetYourGuide, Revolut, Delivery Hero, Dropbox, Siemens, Deezer, Scandit, Babylon Health, Catawiki, Babbel, Researchgate, SumUp, Deposit Solutions, Funding Circle, Starling Bank, N26, Wirecard, Lemonade, Omio, BlaBlaCar, Volocopter, Auto1, On Shoes, Flash, Lilium, and many more.

In addition to dgroup/Accenture, partnering companies included Wirecard, BCG, Deutsche Bank, Deutsche Börse, EY, Google and Holtzbrinck Ventures. 

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