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Jun 27, 2016 @ 03:06 by Alexander Voss

New dgroup magazine published: dmag – The Mobile Issue

dgroup published a new magazine with the focus on mobile. It contains a unique mix of articles and expert interviews about mobile usage, m-commerce, mobile advertising and disruptive digital transformation trends.

Ten years since the introduction of the first smartphone, it has become a necessity in our everyday life – physically as well as emotionally. Global mobile search query volumes surpassed desktop for the first time and m-commerce is increasing rapidly. Reason enough for dgroup to dedicate a magazine to the topic mobile.

“dmag – The Mobile Issue” contains a unique mix of articles, expert interviews and information material covering:

  • Mobile Usage facts & figures
  • Successful mobile advertising - Interview with Alisa Türck (Managing Director, pilot Hamburg GmbH & Co. KG)
  • Understand. Create. Deliver – How to create new mobile products and services using the “dthinking-method” (Martin Wider, Associate Partner, dgroup)
  • Rapid Paper Prototyping – Create your own mobile prototype
  • Five theses for an exceptional mobile shopping experience (Ruppert Bodmeier, Director Business Development, dgroup)
  • How to create data-based customer interactions – Interview with Dr. Dorothea von Wichert-Nick (CEO, PIA Performance Interactive Alliance)
  • Mobile Future with WeChat & Co. – How messaging bots will replace mobile apps in China (Patrick Boos, Associate Partner, dgroup)
  • The new stage of e-commerce – Interview with Jochen Krisch (Managing Director, K5 GmbH)
  • Disruptive transformation through mobile – Interview with Prof. Dr. Gerrit Heinemann (Director of the eWeb Research Center, Niederrhein University of Applied Sciences)

If you want to receive a full version of the magazine (in German), please contact us.

“dmag – The Mobile Issue” Preview
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