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Jun 11, 2018 @ 12:06 by Olaf Rotax

GAFA - the gravediggers of retail? How Amazon and Co. can turn into an opportunity for all retailers.

Amazon, Google, Facebook, and Apple are to be feared from many retailers. We believe that they do not necessarily have to be a threat and explain to what extent Amazon and Co. can also be perceived as an opportunity for online and for local retailers.

Amazon, Google, Facebook, and Apple are often portrayed as the gravediggers of retail as we know it today. GAFA have evolved as an indispensable part of everyday consumer life. Over time, they have established themselves as popular channels consumers rely on during their buying process and are now in the position of gatekeepers.

A position that weakens retailers? Despite several concerns, Amazon and Co. should not always be perceived as the invincible enemy. In a guest article for t3n, our Managing Director Olaf explains why GAFA do not necessarily have to be a threat and to what extent Amazon, Google, Facebook, and Apple can also be perceived as an opportunity for online and for local retailers. Read more at t3n (in German!)

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