Helping our clients understand the critical success factors in digital and how to excel. In the end, it is a lot more about people – consumers and their needs or employees and their skills - than it is about technology. In addition, I get to shape dgroup’s marketing working on the repositioning, events, international partners.
German / Brazilian double degree in business followed by a MSc. in marketing & strategy at Warwick University in the UK. I then started my graduate scheme with a large fashion group in the UK, later went into digital marketing consulting in London before I came to dgroup.
The unique management team with background in management consultancy, digital management, venture capital and agency plus the unique positioning of a consultancy with a pure digital focus.
Being able to actively shape the company and environment I am working in. Also, having people around me that are fun to work with and that are so smart that we all continue to learn from each other. Variety in projects and tasks - it never gets boring!
Night owl in winter, early bird in summer.
Patients like me, Facebook, iPhone, NIKE Fuelband. A digital service that a) changes people’s behavior for the better, b) connects people or c) is just intuitive and beautiful.
I love to "decode" people, fantasize about the future and what it means for me / for everyone.
Lüneburg, Buenos Aires, Münster, Curitiba, Warwick, Newcastle, London, Hamburg.
The bigger picture … it’s easier for me to literally get a bird’s eye view on things. I get the best ideas when traveling.
What they do not teach you at business school: how to focus and prioritize, how to convince and manage people, how to always find a solution to everything, … still learning.
Whenever working with the client as “one team” because it is more fun, you can see the impact you are making straight away and you really get things done much quicker – most of the times.