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Antonia Marcone

Senior Manager at dgroup

Special focus: Accelerating digital transformation journeys. Hands-on. Authentic. With head & heart.

„People, not technology, are the most important piece in the digital transformation puzzle. “


What are your main tasks?

I am passionate about bringing digital transformation to life. My clients trust me to shape the strategic cornerstones of their digitalization efforts and provide hands-on support in accelerating their journey towards a digital and innovative future. I provide individuals and organizations a safe space to grow and experiment with new approaches and a true commitment to the individuals and organizations best interest.

What is your academical and professional background?

I hold a Master of Science degree in International Business/ Strategic Marketing from Maastricht University and a Bachelor of Science in Communication and Media Management from University of Applied Sciences Europe.

Before joining ‘the World of Consulting’ in 2011, I worked in different start-ups and large corporates mainly in the fields of (Digital) strategy, Marketing & Sales and Corporate Communications. 

What made you decide to work for dgroup?

I used to be part of Accenture since 2012 and I still remember very well the first project I did together with my dgroup colleagues in a joint team approach. I was overwhelmed with their spirit and drive to accelerate the digital transformation journey for my former client. And it felt as if I finally found the right team to work on the topics I am passionate about -  with the right mindset and tools in place to make a difference.

What really motivates you?

My team – not only internally but also together with my clients. I strongly believe in a collaborative setting and a ‘ONE team’ approach to derive the best possible results in the shortest time frame. And being able to actively shape the environment I am working in.  

Early bird or night owl?

Night owl!

Digital native or immigrant?

Digital native.

Which digital product or service would you liked to have created?

MyTaxi, Airbnb, Uber, Amazon, … everything that makes people’s life easier.

Three books / blogs / podcasts you want to recommend?

  • On the way to New Work’ Podcast 
  • Predictably Irrational (by Dan Ariely) 
  • The Big Five for Life (by John Strelecky)

Where have you lived?

New York, Maastricht, Cologne, Düsseldorf.   

What do you think about whilst traveling?

Where to go next…

What have you learned at dgroup?

How to bring theory into action. What to do when things don’t work the way we planned them in advance. And that there is always a dgroupie who will help you out. No matter how late it is at night.

What was your best team / client situation?

Becoming a trusted partner of my client. Seeing happy faces in my team.

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